How Collaboration Changed the World

Because Teamwork Makes the Dream Work



If you've stumbled into the business game, you would have heard (and heard again and again) that collaboration is a powerful force.


But, the same recording can often become silent.


That's why I decided to do some further investigating. And, I was motivated and inspired by what I found.


I'm about to tell you to collaborate, without telling you that you need to collaborate. ;)


Because collaboration truly has changed the world and there's no better time to dive on in and take a piece of the collaboration pie for yourself.




LENNON X MCCARTNEY


THE FACTS:


John Lennon and Paul McCartney created a songwriting partnership prior to launching The Beatles.


FROM THIS COLLABORATION:


The world of music changed forever.


Culture and humanity was injected into politics.


A brand was collectively $2 billion richer.




NIKE X SHARPIES


THE FACTS:


Nike x Sharpies showcased to the world that Athletes are more than the sport that they play.


They encouraged storytelling to inspire, promote ideas and encourage conversation




FROM THIS COLLABORATION:


Sales skyrocketed.


Athletes felt heard.


Profits increased.




UBER X SPOTIFY



THE FACTS:


Uber collaborated with Spotify to create an experience that relives moments, while travelling in an Uber.


Think personalised trips, on a personalised playlist. Genius!


FROM THIS COLLABORATION:


This collaboration helped Uber's total company value increase from $40 billion in 2014 to $66 billion.



As an entrepreneur, business owner or company director, it is important to understand the importance of collaboration and the impact that it directly has on the bottom line.


If there's one thing you do today, make it to contact a brand, business, influencer or company and see if they are open to collaborating with you.


It just could be the start of something HUGE.

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