No matter where you turn, look…or hide… you will be confronted with content.
It. Is. Everywhere.
It’s on your phone, it’s in the news, it’s on your Spotify, your Instagram, heck, it can even be on your shoes.
To put it into perspective- Google gets 100 billion searches per month.
Words typed into a search engine.
A search engine that generates more words.
It is all written content.
The question is; how do you create the ultimate in written content when it is literally being paraded from every angle, and pushed into your face?
The use of language is extremely powerful. And, while partnering this with graphics, a catchy title and some interactive vlogs can maximise engagement, you need to have your written message on point before you can even think about maximising and unleashing consumer engagement potential.
We’re not talking about posting more blogs to increase traffic.
We’re not talking about planning and using strategy when posting on social media.
We’re not talking about collaborating with influencers to market ideas.
We’re talking about three important ways that can help you create a strong, fool proof, written message that becomes the foundation of an extremely successful marketing campaign.
We’re talking Written Communications 101.
1. Shout it out loud
How would you explain your idea to someone over the phone?
When you’re unsure about what to write, and how to write it… speak it! Shout it out loud!
This is the beginners answer to ‘writer’s block’.
Quite often, saying your message out loud helps to create written content that eliminates any unnecessary language. It is also a great way to brainstorm ideas and strengthen arguments. This is because it creates more time to adjust the flow of your message, and build on your ideas using minimal words.
The rule of thumb is to say it as if you were talking to someone over the phone. This way, you create clean and concise ideas that become the foundation of an even cleaner and concise written message.
2. Cut the jargon, maximise the message.
A confused mind says ‘no’.
There is absolutely NO need to use long words just because you think it sounds professional, or smart. This is an easy habit to fall into, but can cause some serious misunderstandings and, some serious message miscommunications.
Think words like; thus, hence, etc. etc.
One rule that we now live by (thanks to an impressive business mentor) is ‘A confused mind says no!’
So don’t do it! Read, re-read and then read again. If you can cut any words out and still get your point across, do it!
SEO rich words and Google rankings should be one of the last things you consider. It’s all about getting your message across, and using consistent language that doesn’t deter your reader because they feel confused.
Once you’ve established a strong written message, you can incorporate your SEO strategy from there.
3. Be Honest.
Let go of the sugar. There’s no need to sugar coat.
This is, in our honest opinion, the most important and influential aspect of writing.
It sounds simple, but how many of us have unconsciously sugar coated our written message because we want to sell it, and sell it well? (Both hands in the air!)
Be honest. Say it as it is and be confident with every word you write.
It’s about being embarrassingly passionate about the message you want to shout to the world, and knowing that every word you type is a steppingstone towards your ultimate business objective. Being honest is as strategic as it is innovative at a time where social media has become the norm.
For more ways to let your writing do the talking, visit www.writcomm.com.au.
 Mashable, 2015