When it comes to building a brand that is so strongly motivated by a passion, driven by a goal and further ignited through hard work, there’s no better example than Georgia Young, the extremely inspirational talent behind Georgia Young Couture.
An absolute master of couture, Georgia has transformed a passion for sewing into a successful business that has helped create the most breathtaking of gowns, for the most prestigious of events… all while staying true to herself and her brand.
Georgia introduced us to her magnificent ways, where quirky met hilarious, and we were left having a giggle along the way.
One thing’s for sure, Georgia’s attitude to business and life shows exactly why her impeccable skill and hard work has become a household name.
Get your pens out, and be prepared to screen shot, if ever there was a time to remember exactly why words are so important when developing a business brand… this is it!
I’d love to hear more about you! Tell me more about who you are and what you stand for.
'I'm a bit of a dork really. I definitely don't fit the mold of 'Fashion Designer’.
My idea of the perfect Sunday off is going to get a takeaway Chai (in my keep cup of course) then secretly working for a few hours before anyone finds out.
I try to live a pretty simple, minimal life. Less clutter in my surroundings = less clutter in my mind'.
What projects are you currently working on? Are there any future events we should keep an eye out for?
‘About 5 minutes ago before sitting down to write this, I was cutting out a
Brownlow gown. Undoubtedly, one of my favorite times of the year. Other
than the Brownlow awards, I am starting to think of the next RTW
collection and where I want to shoot the campaign’.
Success and failure, both hold important lessons. Tell us more about your successes, failures and the things that drive/inspire you.
‘Ahh failure hurts, but it's imperative to a good business. I think I fail a
lot and on a regular basis, I've just become accustomed to it. I don't
think things through, forever jumping in the deep end. This method isn't the most sane, but I'm okay with hitting and missing, so I'm just going to keep doing it. My creativity is my drive, when I have an idea nothing gets in my way.
Inspiration: Life- inspo is everywhere'.
What is a moment that changed your life forever?
‘I went backpacking by myself for 4months around the world. It taught me a lot, mostly to stop fearing things’.
What’s your favourite quote?
"Live fast die young, bad girls do it well" M.I.A. Okay, this isn't a typical quote and I don't know what it's insinuating, but I say it a lot.
How do you believe words impact business?
I think they can help amplify the beauty of a product or make people feel what you intend them to feel.
If you could choose three words that showcase you/your brand to the world, what would they be?
Original, contemporary, spunky
What Words of Wisdom do you have for inspiring business professionals who want to succeed, while doing something that they love?
It's easy to get caught up in what others are doing. Stay true to your originality and it will be worth it in the end. Also, as the Pantene add says " It doesn't happen over night, but it will happen".
One thing’s for sure, Georgia shows that there’s absolutely no substitute for passion, a little bit of humour and a whole lot of hard work.
Be INSPIRED by Georgia and her team by following @georgiayoungcouture on Instagram.