In a time where it is easier to share content online than it is to cook dinner, it becomes a chore to decipher which messages we should be listening to, and which ones we shouldn’t.
Content is everywhere, it’s easily accessible, and it’s bloody concerning.
The quest to decipher the overload of ill-informed, misguided information that is effortlessly published online is just as important for the reader as it is for the writer. That’s why; if you are writing to promote a business or brand it is now far more important to get your message across directly, professionally, ethically and truthfully.
One way that dictates the way that I write for other businesses, and brands (as well as my own) is to ensure that the things that aren’t said directly are received just as strongly as the words that are written on the page.
This means that a great deal of thought, planning, research and drafting goes into every paragraph that is written. This is to make sure that not just the words on the page are perfect, but so are the messages hiding silently behind them.
The following information is usually kept under close guard. It is usually confidential, and it is usually sensitive. But, the only way I can prove my point is to share it with you.
Here is an insight into the top secret Written Communications’ monthly business strategy, and how I use the unsaid to get a message across to my online audience without making them feel bombarded with unnecessary information about content and copy.
Why am I doing this? Because, too much content is boring, and transparency builds trusting business relationships that continue to last for a business lifetime.
CREATING YOUR MESSAGE
Creating your message starts with planning, and planning starts with business goals.
‘What do you want to achieve?’… That sort of thing.
The best place to start is to identify what your message will be, and how you will promote it.
You can do this by understanding your core business mission and values.
Understanding your business mission is the best place to start when deciding what your content message or topic will be.
As a whole, our mission at Written Communications is to rule out the rubbish, and get on with it. We want to write for you, and we want you to be able to build trust with your own clients, followers and readers, through the use of specific words. There are no borders or boundaries.
This is the message that will drive every monthly content topic published by the Written Communications brand, across all platforms.
This is our starting point.
Promoting The Message
Promoting the message is just as important as understanding it. How else will your audience hear, or read, what you have to say?
A particular topic will be chosen that aligns with Written Communications’ business goals and strategies, and this will be the inspiration behind the planning of one month worth of content (blog, social media, promotional).
This message will be distributed across all online channels. Including: email marketing, blog, and social media.
This topic will be promoted consciously, everyday.
Written Communications’ Topic for August:
The Written Communications’ topic for August is ‘The unsaid’.
It will show:
That there is a purpose behind the words that are written.
There is more to the words that you read.
We are more than just words on Instagram.
This topic is filled with transparent information that gains trust, and develops intense and sincere relationships with followers and clients.
People start to relate to what is being said, and they start to associate their own business, brand and life with not only the words that are being written; but the message behind the words too.
Blog and Email Marketing
A blog is a great way to build the foundation for your topic. It identifies the key points, and is filled with quotes and information that can help to get your point across on partnering social media platforms.
This month’s blog is all about understanding that what you don’t write is just as important as what you do write, and that once you have a grasp on how to achieve this, your business relationships will be easier to develop, and maintain.
(Hey, hey… look at what you’re reading!)
Use the content from your blog to inspire your photos, quotes and ideas on your social platforms so that you can begin a genuine conversation.
Social media is the most accessible, free marketing tool.
Use it to shout your message.
You’ll quickly notice that my first priority is the ‘message’. It is not SEO words, likes, follows or shares.
It’s time to get the message across without the jargon that interferes with transparency.
Written Communications’ Instagram account is treated like a baby.
It is nurtured and loved. It is the base of the Written Communications brand.
You can see what I mean HERE
I consciously stick with our branding, and incorporate a monthly message based around it.
This process allows me to approach social media with genuine transparency, and draw potential and current clients closer.
Everything that Written Communications drafts, writes, edits and publishes has been planned to ensure that even the words that aren’t written on the page impact the way your client feels about you, your business and your brand.
It’s something a lot deeper than words; and at the end of the day that’s the whole purpose of Written Communications.
*Find out more about how Written Communications can decipher your message here.