How can I make social media work for my small business or side hustle?


We all know having a presence on social media is important. But does that mean exactly? I’m here to let you in on a secret. You don’t need to be on every single social media platform to make an impact.


Gone are the days of blasting your content to the world. In 2019 and beyond, it’s all about being strategic. And let’s face it, we’re all time poor, so why spend time creating content for platforms that just aren’t achieving your business goals.


This is where your content strategy comes in. Without one, your social media presence will not achieve the results you desire.


So how do you know which social platforms to prioritise? How much time do you need to devote to each? Which should you start with? Don’t panic. You can save your precious time and money by simply better understanding the online landscape and by posting content that will resonate with your chosen audience.


There is a massive audience on social media just waiting for you to deliver interesting content to which people can relate (yes, they want to relate to it, not simply to be served with advertising).


The latest Australian ​social media statistics​ reveal that 15 million Australians use Facebook on a daily basis! And 60% of all Australians actually have a Facebook account.


Meanwhile, don’t forget that Chinese social media tools like WeChat, RenRen and Weibo are also growing in Australia.


LinkedIn is now reporting it has eight million registered users in Australia, with just over half of this number logging in each month.


So where do you start when it comes to making your business a success through social media tactics?


Here are my top five tips on taking back control of your social networks:


1. Focus on building your reputation first


Before you even start to think about paid advertising, you need to be building your reputation. A great starting point is to nut out your company’s vision. This isn’t what product or service you sell. It’s about purpose. Why do you do what you do? Why does your business exist? Figure that out and share it with the world.


2. Identify your goals


Work out what is important to you when it comes to being on social media. If you’re after traffic, then perhaps look at Facebook or Twitter. If brand awareness if your thing, try Instagram and Facebook. If generating sales is your goal, then look to LinkedIn or Facebook. This, however, is just a guide because what platform you choose will also be impacted by the product or service your business offers. For example, a personal training service would perfectly suit Instagram, but some of its content might not be so welcome on LinkedIn. A law firm, for example, would be perfect on LinkedIn, but might not generate as much engagement on Instagram.


3. Decide how much time you want to invest


Different platforms have different needs. Here is a brief summary of how much content you should post on each platform:


Facebook: One post every 1-3 days; never more than twice a day.

Instagram: Once or twice a day (AM & PM)
Twitter: Hourly, 10-15 times a day
LinkedIn: 2-3 times a week


The one thing to remember here is that consistency is the key. Pick your platform and then consistently promote it with your content.


4. Create the right content


In early 2018, Facebook announced a major change in the way it serves content to its users and it’s all based around providing a good “user experience”. So, if you’re content isn’t doing this, then Facebook will stop promoting your posts in its newsfeeds. Providing a good user experience means serving up content with which people want to engage.

The best engaging content falls into three categories: education, entertainment and emotion.’


5. Set objectives and measure

There is no use being on social media if you don’t know what you’re trying to achieve. Set yourself some goals, start small, test your market and work your way up.


So, now is the time to take back control and prioritise your social media channels.


Written by Min Rogers, Managing Director of ​Very Media ​and creator of online training courseContent that Counts​.



About the author:


Min is the co-founder of communications and media company Very Media. Before starting Very, Min was an award-winning journalist, a trusted media advisor for a government department, and a digital communications team and strategy manager. 


Min holds a Bachelor of Communications, a Diploma of Marketing and a Graduate Certificate in Education Law.



You can find Min, Here:


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October 19, 2019

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