The Importance of Words to a $15m Business Empire

Alyce Tran, Co-Founder of The Daily Edited, talks future plans, Words of Wisdom and the power of words in business.






The Daily Edited is the Rollsroyce of accessories.


With an emphasis on luxury that is subtly partnered with only the most modern of products, TDE has become a brand that is the epitome of chic.


The products appeal to a range of target markets, shouting ‘pick me’ with every scroll, click and like. From business to social, adult to child, the range is just as appealing to those going to brunch as it is for those walking into a mid-morning conference. (And we’re in love with it all!)


Behind the brand, business and brilliance is Co- Founder and Creative Director, Alyce Tran, an engagingly strong entrepreneur who said goodbye to a law career to launch what can only be described as the definition of a business that has grown from the rawest hard work to create the highest of success. 


One thing’s for sure, this #bosslady knows her words. So we wanted to find out a little bit more about Alyce, and just how important words are to her, her business and TDE brand.


We know you’ll be left with as many goosebumps as we are… enjoy these words.



I’d love to hear more about you! Tell me more about who you are and what you stand for.


‘I'm a co-founder and creative director of TDE (an accessories brand), I love creating amazing products and seeing how our consumers react to them! ‘


What projects are you currently working on? Are there any future events we should keep an eye out for?


‘We always have a ton of projects on the go, most unique though is a new store concept we are opening at Chadstone Shopping Centre in Melbourne next month.  We've never done anything like this before so we are really excited to unveil the concept.’


Success and failure, both hold important lessons. Tell us more about your successes, failures and the things that drive/inspire you.


‘I don't mind making mistakes. There is always a lesson to be learnt.  I suppose what keeps me going every day is doing what I love and enjoying those that I work with.’


What is a moment that changed your life forever?


‘I suppose quitting my job as a lawyer?  I feel like I have led a very sheltered existence, haven't had that life changing moment yet!’


How do you use words to get your message out to your audience/followers/fans?


‘Short captions generally are what we go for, we express what we like about a picture or a product in a few words.’


How do you believe words impact business?


‘Communication is everything, everything from written staff manuals, emails to customers, emails to staff are how we represent the brand so words have a great impact on every aspect of the business.’


If you could choose three words that showcase you/your brand to the world, what would they be?


‘Chic, attainable, quality.’


What Words of Wisdom do you have for inspiring business professionals who want to succeed, while doing something that they love?


‘Just go for it, if you have an idea just bring it to market and see what happens!’







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